In celebration of Small Business Week (Oct 15 – 23, 2023), we are embarking on an exciting journey to spotlight the incredible stories of entrepreneurs who have not only carved their path to success but have also enriched their communities through their endeavors. Inspired by a strong work ethic and a deep appreciation for these remarkable individuals, we are thrilled to introduce a captivating series of articles that showcase the inspiring journeys of business owners. Their stories are a testament to resilience, innovation, and the enduring spirit of entrepreneurship. Join us as we delve into the diverse and inspiring parcours of these entrepreneurs, celebrating their achievements and the impact they’ve made on the world.
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In the bustling entrepreneurial landscape of Toronto, a vibrant voice is emerging, bringing the rich cultural tapestry of West Africa to life through exquisite jewelry. Meet Johanna Eba Yesso, a dynamic financial professional and the creative genius behind Ohema by Eba, a jewelry brand that blends tradition and style. In this exciting journey through culture, entrepreneurship, and self-discovery, we explore Johanna’s path to success, the influence of her cultural heritage, and her dreams for the future.
Johanna Yesso
1. Meet Johanna Eba Yesso:
Johanna, a young woman in her thirties, has a magnetic charm that reflects her passion for life and culture. Originally from the Ivory Coast, she currently calls Toronto home. Her days are a dynamic mix of her career in the banking industry and her role as the owner of Ohema by Eba, a brand that’s redefining jewelry by infusing it with West African inspiration.
2. A Cultural Journey:
Johanna’s entrepreneurial journey is a vivid reflection of her deep love for jewelry and the cultural treasures of West Africa. Growing up surrounded by Akan goldweights, pearls, and beads, she was immersed in a world where every ornament had a story to tell. Her passion for jewelry resurfaced after an inspiring trip to Africa, eventually leading her to create Ohema by Eba.
3. Discovering Her Creative Essence:
Ohema by Eba has unveiled Johanna’s creative side, a facet of her personality that thrives on sharing the beauty of her culture. It has become a powerful medium for expressing her attachment to her roots and the desire to share her heritage, especially within the Black community.
4. Navigating Early Challenges:
While launching her business in August of the previous year, Johanna faced the common hurdles that often test new entrepreneurs. Finding her target audience and the operational and financial aspects of running a business were daily challenges. These obstacles were amplified by her full-time job’s demands. To tackle them, she connects with fellow entrepreneurs for advice, utilizes online resources, and dedicates specific time slots each week to her business.
5. Advice to Her Past Self:
If she could speak to herself in the first month after launching her business, Johanna would say, “Enjoy the learning process, be bold, and fearlessly share your business with everyone you know. You’re ready for this!”
6. Unwavering Motivation:
Johanna’s unwavering motivation springs from her profound love for her work, the long-term vision she holds for her brand, and the knowledge that her efforts shape the direction of her business.
7. Culture at the Core:
Ohema by Eba is more than just a business; it’s a cultural ambassador. Johanna’s jewelry preserves her cultural heritage and values while sharing them with Canadians.
8. A Vision for the Future:
Looking ahead, Johanna envisions her brand becoming a jewelry staple, particularly within the Black community in Canada. She hopes her jewelry will inspire more people from the diaspora to proudly share their cultural heritage.
9. Snacking Preferences:
On a lighter note, Johanna loves snacks that are crunchy and sweet, mirroring her appreciation for the finer things in life.
10. Connect with Johanna and Ohema by Eba:
To explore Johanna’s stunning jewelry pieces and delve into the world of West African culture, visit www.ohemabyeba.com and follow her on Instagram at @ohemajewelry.
As Johanna Eba Yesso and Ohema by Eba continue to weave West African culture into jewelry, they leave an indelible mark on the entrepreneurial landscape, celebrating heritage and creativity in every piece they create.
